98ln Dental Atelier was founded on a simple premise: that dental care deserves the same dedication, craftsmanship, and intellectual rigour as any other refined discipline. What began as one practitioner's vision has grown into a multidisciplinary practice trusted by thousands of Sydney patients.
In 2006, Dr. William Murray left a successful career in hospital-based prosthodontics to establish a different kind of dental practice. After years of watching patients receive competent but fragmented care—diagnostic work in one clinic, surgery in another, restorations in a third—he envisioned a place where all disciplines worked in concert under one philosophical roof.
The name "98ln" was chosen deliberately. In architecture, a 98ln is a territory with clear boundaries and coherent design. In mathematics, it's the set of inputs that define a function. In our practice, it represents the complete territory of oral health over which we accept responsibility—from preventive hygiene to complex surgical reconstruction.
The word "atelier" reflects our approach to the work itself. An atelier is a workshop where skilled practitioners create bespoke objects through patient, iterative processes. We don't manufacture smiles. We craft them, one case at a time, with the same care a master tailor brings to a bespoke suit or a luthier to a fine instrument.
Eighteen years later, 98ln remains guided by those original convictions. We have grown carefully, adding specialists who share our philosophy rather than simply expanding capacity. We have invested continuously in education and technology, not to chase novelty but to improve outcomes. And we have maintained the same physical home—a converted warehouse near Circular Quay—because we believe consistency matters.
A timeline of deliberate development, each stage building thoughtfully on what came before.
98ln opens at Bridge Street with a commitment to multidisciplinary care.
Dedicated implant service with surgical guide fabrication capabilities.
In-house laboratory with master ceramist Hiroshi Tanaka joining the team.
Dr. Whitmore establishes the orthodontic division for adult interdisciplinary cases.
Dr. Cho joins as specialist, bringing microscope-assisted techniques.
Comprehensive digital workflow with CBCT, scanners, and milling units.
Formal relationships with University of Sydney for postgraduate training.
A team of 20+ clinicians and support staff serving the Sydney community.
These core values are not aspirations but operational commitments—they inform hiring, purchasing, clinical decisions, and daily practice.
We tell patients what they need to hear, not what they want to hear. When treatment is unnecessary, we say so. When outcomes are uncertain, we acknowledge this. When we lack expertise, we refer.
We choose the longer path when it produces better outcomes. Hand-layered porcelain over monolithic zirconia where aesthetics matter. Additional appointments when tissue healing requires patience.
Every protocol, material, and technique we employ is supported by peer-reviewed research or documented long-term outcomes. We adopt innovations cautiously and only after validation.
Patients are people first—individuals with anxieties, preferences, and life contexts that shape their care. We make space for conversation and proceed at a pace that respects autonomy.
Complex cases benefit from multiple perspectives. We regularly consult across disciplines, seek second opinions within our team, and maintain relationships with external specialists.
Every team member undertakes continuing education beyond mandatory requirements. We maintain active membership in study clubs, attend international conferences, and contribute to peer review.
These senior clinicians lead their respective departments and mentor our wider team of associates, hygienists, therapists, ceramists, and support staff who together deliver comprehensive care to every patient.
BDS (Syd), MSc Prosthodontics (King's College London), Fellow ITI
Founder of 98ln with over two decades in implantology and complex restorative dentistry. Particular interest in full-arch rehabilitation and interdisciplinary treatment planning. Has lectured at the University of Sydney and authored numerous peer-reviewed papers.
BDSc (Melb), DClinDent Ortho (UCL), Invisalign Diamond Provider
Specialises in adult orthodontics and interdisciplinary cases. Her approach emphasises functional harmony alongside aesthetic alignment, coordinating closely with restorative colleagues. Invisalign Diamond Provider status reflects extensive case volume and expertise.
BDSc (Hons), DClinDent Endo (Syd), Member AAE
Microscope-assisted endodontic specialist with particular expertise in retreatment cases and management of complex canal anatomy. Known for salvaging teeth others have recommended for extraction, with success rates exceeding international benchmarks.
Our senior leaders work alongside a dedicated team of associate dentists, dental therapists, oral health therapists, hygienists, dental assistants, laboratory ceramists, and patient coordinators. Together we form a complete clinical family serving patients across Sydney.
We maintain active membership in professional organisations that uphold standards, facilitate peer learning, and contribute to the advancement of dental science.
Peak professional body representing dentists nationally. Active participation in policy development and continuing education programmes.
Independent global network of implant professionals. Dr. Murray holds fellowship status and contributes to study club leadership.
Specialist society promoting evidence-based implant practice. Regular contribution to peer review and clinical guidelines development.
Premier college for advanced dental education. Multiple team members hold fellowship or membership through examination.
Whether you're considering treatment or simply wish to understand our approach better, we welcome the opportunity for conversation.
